אתרי אינטרנט
ההשפעה העצומה של אתרי האינטרנט יצרה תחרות גדולה ביניהם. לא אחת יש מצבים שבהם אחד האתרים מציע סדרה של מוצרים חדשים ולאחר פרק זמן מסוים קמים מתחרים שמייצרים פריט די דומה במחירים זולים יותר ומנסים לכבוש את השוק שצמא למוצרים בנישה זו. כדי לשרוד בשוק תחרותי בעלי העסקים צריכים להיות יצירתיים ולבצע פעולות שונות, כדי לבדל את האתר שלהם מאתרים אחרים. ככל שהם יתמידו בכך, הלקוחות הפוטנציאליים יגלו את ההבדלים החיוביים ויעדיפו לרכוש אצלם באתר. לא מדובר בפעילות שלוקחת יום או יומיים, אלא בעבודה סיזיפית עם השקעה עצומה של מחשבה ושל זמן. אך כאשר פועלים בדרך הנכונה, ההצלחה של אתרי אינטרנט היא עצומה ובעלי העסקים יוכלו ליהנות מהפירות שלהם.
אחת האופציות המעניינות של בידול היא יצירת פרופיל ציורי של העובד או של בעל העסק. החשיבה היא להעלות חיוך על פניו של הגולש ולכן כאשר איש המקצוע מבצע בניית אתרים לעסקים הוא מעצב את האתר כך שהגולשים ייהנו מחוויית השיטוט המעניינת בקטגוריות השונות. המעצב שותל את הפרופיל הציורי במיקומים שונים באתר, ברשתות החברתיות וגם באופציית החתימה במיילים. בדרך זו כל מי שמגיע לאתר הספציפי, לדף הפייסבוק הפרטי או העסקי וגם מקבל מיילים מאדם זה, רואה בכל פעם את הפרופיל הציורי ונהנה מכך. זאת כיוון שזהו משב רוח רענן בתוך כל הנושאים הרציניים שבהם מתמקדים כולם, כדי לקדם את הפעילות של אתרי אינטרנט.
אתרי אינטרנט כחלון ראווה
אתרי אינטרנט החליפו מזמן את חלונות הראווה בקניונים וברחוב כיוון שכל מי שמעוניין לבצע קנייה בתחום מסוים כמו ביגוד, חפצי נוי, מוצרי חשמל ועוד, פונה בשלב הראשון לאתרים השונים, נחשף למידע הרב הקיים בהם, מעשיר את הידע האישי שלו ובודק את כל האפשרויות. יש מקרים שבהם הגולש מקבל החלטה מהירה ומזמין מוצר זה או אחר ויש מקרים אחרים שבהם הוא מחליט שהמוצר אינו מתאים לו לאור ההיבט הטכני, העלות שלו, זמן האספקה, או כל סיבה אחרת.
ניהול מכירות באתרי האינטרנט
ניהול עסקי נכון של אתרי אינטרנט מאפשר לכל גולש להפוך ללקוח על ידי בחירה של מוצרים שנחוצים לו. לאחר הכרת האתר וההיצע שלו, יש לקוחות שיקנו פעם אחת ולא ישובו לאתר זה כיוון שהפריט לא השביע את רצונם, או עקב שירות לקוי. לעומת זאת במקרים רבים אחרים, הלקוח יהיה מרוצה ולכן ירכוש באתר זה שוב ושוב.
מחירים אטרקטיביים לגולשים
כדי להניע את הלקוחות לפעולה, מציעים אתרי אינטרנט מבצעים אטרקטיביים של מוצרים במחירים טובים שמעלים את הכדאיות של הקנייה ברשת. הסוגים של המבצעים הם שונים וכוללים הנחות על מוצר אחד, או הנחות על רכישה של כמות פריטים. גם הלוגיסטיקה משחקת תפקיד חשוב במערך זה ואספקה מהירה תעלה באופן משמעותי את הרצון לקנות באתר זה גם בעתיד.
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